BASF Drives Chemistry to a Green Level

Hybrid vehicles have been a popular choice by penny pinchers and green enthusiasts for well over a decade now. Well, technology doesn’t stop at 70mpg.

BASF is taking transportation and mobility to a whole new level. From the battery that keeps the electricity flowing, to the cloth beneath your bottom, BASF is doing a complete materials makeover. A few examples of what they’re improving:

  • reducing weight through new plastics
  • organic light emitting diodes
  • first-ever 100% plastic wheel (yes, really)

With safety being the company’s #1 priority, they assure their materials are meeting the highest of safety requirements. We’re really excited for BASF’s investment in this area. It warms my heart seeing recycled materials, reduced gas consumption, and technological advancements coming together for such innovative solutions.

It doesn’t stop there! BASF shares a great conversation on reducing millions of pounds of emissions with a new method of creating concrete. Additionally,  find out how they’re working with the Seattle Mariners to collect waste. This and so much more on how chemistry is saving the planet in our podcast below. 


Charlene Wall (left) leads BASF’s North American sustainability outreach, finding new ways to bring value through technology solutions. Pat Meyer (right) is BASF’s Product Stewardship Specialist, supporting the safe use and sustainability of plastics. And together, they’re achieving great things for our planet.

Three Top-Notch Leaders: Climate Reality Project, Idea Festival, and CGLI

Maggie Fox, CEO & President of Al Gore’s Climate Reality Project; Kris Kimel, CEO of Idea Festival, and Tara Sheahan, .BE.HOLD “Be the change” & Patagonia….What do they all have in common?  Leaders in Planetary Sustainability…driving sustainable change and awareness.

Maggie Fox, President and CEO of the Climate Reality Project, Founded an Chaired by Al Gore, Nobel Laureate and Former Vice
President of the United States. The Climate Reality Project has more than 5 million members and supporters worldwide. It is guided by one simple truth: The climate crisis is real…and we know how to solve it! The Climate Reality Project kicks off September 14th, 2011 – Sign up to participate at!

Kris Kimel’s Idea Festival Kicks off September 21st, 2011 in Louisville Kentucky, and there is still time to sign up! Idea Festival is a catalyst for high-speed innovation, product development, and creative endeavors. Idea Festival attracts leading thinkers and curious minds from across the nation and around the globe. IdeaFestival believes that with ideas we create the future of science, the arts, business, design, technology, education, medicine and beyond.

 Founder and CEO of the Conscious Global Leadership Institute (CGLI), Tara Sheahan, is a forum for conscious leadership training, Tara is an inspirational speaker and wellness coach who credits her love of and success in sports to her parents, who supported her athletic career. An elite cross-country ski athlete, and US National Ski Team member. CGLI premiered at The Aspen Institute Seminar Series in the Fall, 2010, and she partnered with Deepak Chopra in March, 2011 to create “BE The Change” global leadership immersions. She and her husband, Casey, the CEO of Patagonia have two beautiful sons Aidan, 18 and Caelin, 21.